Privacy Policy – Elite Fleet Car Rental Dubai

Last updated: 11 December 2025

Elite Fleet (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you visit our website, contact us, or use our car rental, chauffeur, and related services in the United Arab Emirates (UAE).

By using our website or services, you agree to this Privacy Policy.

1. Who We Are

Elite Fleet is a car rental and chauffeur service provider based in Dubai, United Arab Emirates, offering daily, weekly, and monthly car rental services, as well as luxury car rental with driver.

If you have any questions about this Privacy Policy, you can contact us at:

• Email: hi@elitefleet.ae
• Phone: +971 50 181 0543
• Address: Dubai, UAE

2. What Personal Data We Collect

We may collect the following categories of personal data, depending on how you interact with us:

2.1 Data you provide directly

• Full name
• Email address
• Mobile/phone number
• Date of birth / age (for eligibility to rent)
• Passport details (copy), Emirates ID (for residents), visa details (for visitors)
• Driving licence details and copy
• Billing information and payment details (e.g. cardholder name, masked card details via payment gateway)
• Residential address or hotel address (for delivery/pickup)
• Any messages or inquiries you send to us (WhatsApp, email, contact form)

2.2 Data collected automatically

When you visit our website, we may automatically collect:

• IP address
• Browser type and version
• Device type and operating system
• Pages viewed and time spent on the site
• Referral source (how you reached our website)

This is typically collected via cookies and similar technologies.

2.3 Data from third parties

We may receive information from:

• Payment service providers (payment status, fraud checks)
• Booking platforms or aggregators (if you book through a partner)
• Marketing and advertising platforms (campaign performance, analytics)

3. How We Use Your Personal Data

We use your personal data for the following purposes:

• To process bookings and provide services
  • Create and manage your reservation
  • Verify your identity and driving eligibility
  • Deliver and collect rental vehicles
  • Provide chauffeur services
• To communicate with you
  • Confirm bookings, changes, and cancellations
  • Send service messages (pickup details, return reminders, payment instructions)
  • Respond to your inquiries and support requests
• To manage payments and security deposits
  • Process payments, refunds, and deposits
  • Prevent and detect fraud or misuse of services
• To comply with legal obligations
  • Maintain records required by UAE law
  • Handle traffic fines, Salik (toll) charges, and accident reports
  • Cooperate with law enforcement or authorities where legally required
• To improve our website and services
  • Analyse how users interact with our website
  • Improve user experience, content, and service offerings
  • Run marketing analytics and performance tracking
• To send marketing communications (optional)
  • With your consent (where required), send offers, updates, and promotions related to Elite Fleet services. You can opt out at any time.

4. Legal Basis for Processing (UAE Context)

We process your personal data on one or more of the following bases:

• Your consent (for example, for marketing communications where required).
• Performance of a contract with you (for example, when you book a car rental or chauffeur service).
• Compliance with legal obligations under applicable UAE laws and regulations (for example, traffic regulations, financial record-keeping).
• Legitimate interests, such as improving our services, preventing fraud, and maintaining the security of our systems, provided your fundamental rights are not overridden.

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

• Remember your preferences and settings
• Improve site performance and security
• Analyse website traffic and usage patterns
• Support marketing and advertising campaigns

You can control cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

6. How We Share Your Personal Data

We do not sell your personal data.

We may share your data with:

• Service providers and partners
  • Payment processors and banks
  • IT and hosting providers
  • Marketing and analytics platforms
  • Vehicle maintenance, insurance, and recovery partners
• Authorities and regulators (where required)
  • Traffic and transport authorities (for fines, accidents, Salik charges)
  • Police or government entities when legally required
• Professional advisors
  • Lawyers, auditors, or consultants, where necessary for legal or business reasons

All third parties are expected to handle your data in accordance with applicable laws and only for the purposes for which it was shared.

7. International Data Transfers

Some of our service providers or systems may be located outside the UAE. When your personal data is transferred internationally, we take appropriate measures to ensure that your data is protected in line with applicable data protection requirements.

8. Data Security

We use reasonable technical and organisational measures to protect your personal data against:

• Unauthorised access
• Loss or theft
• Misuse or alteration

These measures include secure hosting, access controls, encryption where appropriate, and internal policies for staff handling customer information.

However, no method of transmission or storage is fully secure. While we strive to protect your data, we cannot guarantee absolute security.

9. Data Retention

We retain your personal data only for as long as necessary to:

• Provide our services and manage your bookings
• Comply with legal, accounting, and regulatory requirements
• Resolve disputes and enforce our agreements

Retention periods may vary depending on the type of data and applicable law. After the relevant retention period, data is securely deleted or anonymised.

10. Your Rights

Depending on applicable UAE law and, where relevant, other data protection regulations, you may have rights to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your data in certain circumstances
• Object to or restrict certain types of processing
• Withdraw consent where processing is based on consent (for example, marketing emails)

To exercise any of these rights, please contact us using the details in Section 1. We may need to verify your identity before responding.

11. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or security of those third parties. We encourage you to review their privacy policies separately.

12. Children’s Privacy

Our services are not intended for children under the legal driving or rental age. We do not knowingly collect personal data from minors without appropriate consent or legal basis. If you believe a minor has provided us with personal data, please contact us so we can take appropriate action.

13. Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws in the UAE. The “Last updated” date at the top of this page will indicate the latest version.

We encourage you to review this page periodically to stay informed about how we handle your personal data.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, you can contact us at:

• Email: hi@elitefleet.ae
• Phone: +971 50 181 0543
• Address: Dubai, United Arab Emirates